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OAK Tasmania has scored a world first by using a newly-developed app to bring its 2010/2011 Annual Report to life.

The 4more app is produced by Tasmanian company, 4more Business Technologies in conjunction with leading UK developers Aurasma. It uses augmented reality to enable smart phone and tablet users to point to any product, sign, sales tag or brochure to reveal a virtual word of rich media content, be it video, text or audio.

The 4more app doesn’t require sophisticated bar codes to launch multi-media content and OAK Tasmania’s 2010/2011 Annual Report is a great example of how the new app. blurs the lines between printed material and virtual worlds.

People can simply point their 4more app enabled devices at the front cover artwork of OAK Tasmania’s latest Annual Report to launch a video that provides details about the organisation and the work it carries out in the community.

OAK Tasmania CEO John Paton says while the app will appeal to those with an interest in using the latest technology, its use in the disability sector is unlimited.

“The 4more app will certainly help bring our brand to life and increase customer and client engagement. However we also see it as a terrific tool that will assist those living with disability or who are experiencing learning difficulties to access information about our products and services in a way that is easy to use and understand.”

Apart from the immediate marketing benefits of using the 4more app Mr Paton said he was keen to use augmented reality to improve communications, induction and training procedures across the organisation.

To try the new 4more app you don’t need to have a hard copy of OAK Tasmania’s latest Annual Report.Simply purchase and download the app (available for both Apple & Android operating systems), and point your smart device at the image of the front cover of our Annual Report (below, or on our Home Page). Once the video starts to play, tap the screen of your smart device twice to play in full screen mode.